Where's the gap in your marketing?

Most marketing functions aren't broken, they're buried. More channels, shorter cycles, new tools that only pay back if the function around them can keep up. And a board that wants proof by Friday.

Capable teams become teams that cope. You sense a widening gap between the marketing function you've got and the one you need.

Four questions, two minutes of your time. Within a couple of days we'll send you a short video: how big we think that gap is, three things we think are holding it there, and where we'd start.

One

Compare the marketing function you've got to the one you need. What's the biggest difference between those two versions?

One line is plenty.

Stuck? Start from one of these.

Two0 of 7

And how far off is each of these from the version you need?

Not a score for your team. This is the distance between the two versions, area by area.

Already thereNowhere near

Winning belief, budget and board confidencedrag to answer

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How the work actually gets made and shippeddrag to answer

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Knowing what's working, and proving itdrag to answer

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Getting AI to do something realdrag to answer

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The stack, and data people trustdrag to answer

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Speed, and how the team feelsdrag to answer

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Agencies and partnersdrag to answer

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Three

What's the one part you'd protect if you had to cut everything else?

A few words will do.

Four

What's the fix that keeps coming back?

Something you've solved before and it didn't stick. Name it, that's all.

Name *

Email *

Company *

Role

Roughly how many people in marketing?

Your answers stay between us. We don't share them, we don't publish them, and we don't put you on a mailing list.