Where’s the gap in your marketing?

You’ve added tools, developed capabilities and changed how your team works. Your people still hold the pieces together: chasing decisions, reconciling data and moving work between systems.

AI creates an opportunity to rethink that arrangement. What could your marketing function achieve if less of your team’s effort went into making the work happen?

Four questions, two minutes. We’ll send you a short personal video after you submit, in response to your answers: our initial read on the opportunity, what may be getting in the way, and where we’d begin.

One

What must marketing achieve that it cannot reliably do today?

One line is plenty.

e.g. plan with confidence / ship campaigns faster / prove what’s working / free the team for higher-value work

Two0 of 7

How big is the gap in each area?

Here is a list of areas where a gap often exists between the marketing function you have and the one you need.

Select the number on each that corresponds to the size of the gap currently (1 = already there, 7 = nowhere near).

Then, drag them into order of importance to you (A = most important, G = least important).

A = most important

Importance A. Winning belief, budget and board confidence
click 1–7
Winning belief, budget and board confidence, gap size
Importance B. How the work gets planned, decided and shipped
click 1–7
How the work gets planned, decided and shipped, gap size
Importance C. Knowing what’s working, and proving it
click 1–7
Knowing what’s working, and proving it, gap size
Importance D. Getting useful work out of AI and the tools you already have
click 1–7
Getting useful work out of AI and the tools you already have, gap size
Importance E. The stack, and data people trust
click 1–7
The stack, and data people trust, gap size
Importance F. Speed, and how the team feels
click 1–7
Speed, and how the team feels, gap size
Importance G. Agencies and partners
click 1–7
Agencies and partners, gap size

G = least important

Three

What’s the one part you’d protect if you had to cut everything else?

A few words will do.

e.g. the brand team, our events, the way we do research

Four

Name a campaign or piece of work that shows the gap — and what makes it harder than it should be.

Something live or recent. One short answer is enough.

e.g. Q4 always-on — approvals stall every cycle / weekly competitive report — still assembled by hand / product launch — briefs bounce between teams

Name *

Email *

Company *

Role

Roughly how many people in marketing?

Your answers stay between us. We don’t share them, we don’t publish them, and we don’t put you on a mailing list.