Making marketing work, work.
We're hands-on consultants who help CMOs redesign their marketing function for the way marketing works now. The right people make the right calls, AI does the heavy lifting, and the work flies.
Built from the inside.
We've both spent 25 years leading marketing teams and working inside agencies. We saw the same workflows fail again and again: approvals that stalled, handovers that dropped things, tools nobody used. When AI arrived, we saw a huge opportunity. We also saw that, handled badly, it would only make those problems worse, and faster. From inside an agency, we couldn't do much about either. So we started Committed Citizens.
We work inside the marketing function, not from the sidelines. Teams worn out by the last transformation get their energy back. Marketers who were firefighting get to do the work they came to do. And marketing earns its place as an engine for growth.
A group of committed citizens doing the most effective work of their careers.
"Never doubt that a small group of thoughtful, committed citizens can change the world. In fact, it's the only thing that ever has."
— Margaret Mead
More human, in every interaction.
We don't hide behind slide decks. We work inside your team, alongside the people doing the work. They know which rules get bent and where the last attempt failed, so they help shape what changes. Our workshops leave people energised, not drained by another afternoon of sticky notes and false consensus.
We bring teams together where real decisions get made. Whether it's your boardroom or our barn in Devon, the approach doesn't change: plain talk, practical work and the energy to keep things moving.
You'll know it's working when your team stops talking about the change as something done to them, and starts treating it as something they own.
The founders.
You won't be handed to a team you haven't met. You'll work with the founders and a carefully selected network of senior discipline specialists.
Ben Scoggins
Co-founder
Ben has led marketing and digital teams for 25 years, supporting brands like PepsiCo, Johnson & Johnson and Sainsbury's Group. He defines commercial ambition, builds internal alignment, and keeps transformation tied to outcomes that matter. Years inside agencies showed him how often the way work gets done holds good marketing back.
Tim Burley
Co-founder
Tim brings 25 years of senior marketing and strategy experience across Capita, the Eden Project and Kainos plc. He sharpens objectives, aligns the C-Suite and creates the value case that keeps complex transformation moving and measurable. Time inside agencies showed him what AI could do for marketing, and what it could do to functions that weren't ready for it.
Built small. And mighty.
We run a small, senior core and draw on specialist practitioners in agentic AI, data architecture, martech and governance.
Our advisory board is working, not ornamental. They're senior operators who shape our thinking and pressure-test our decisions.
No expensive overhead doing junior work or sitting idle. Just a trusted network of senior operators, all working to one Committed Citizens method.
Start with a conversation.
Book a free Waypoint: 30 minutes with the founders to identify the best place to start and how AI can make it better.